MLB ANNOUNCES THE RETURN OF THE COLOR RUN MLB ALL-STAR 5K

From Major League Baseball…

FOR IMMEDIATE RELEASE — February 23, 2015
MAJOR LEAGUE BASEBALL ANNOUNCES RETURN OF THE COLOR RUN MLB ALL-STAR 5K PRESENTED BY NIKE ON SATURDAY, JULY 11

Fans Can Register Online at AllStarGame.com/Run

Major League Baseball and The Color Run are joining together to host The Color Run MLB All-Star 5K presented by Nike on Saturday, July 11 in downtown Cincinnati.

This will be the second joint event conducted by the two groups and is sure to provide a once-in-a-lifetime experience for fans. Participants of all ages will make their way through an All-Star themed course that will feature appearances by MLB legends, mascots and other special guests. The event is a five-kilometer, un-timed race in which participants are doused in different colored powder at each kilometer. Following the event, the Finish Festival including music, giveaways and contests will take place in Sawyer Point Park. The paint race, which is open to participants of all ages, is an entertainment experience for the whole family.

The starting line will open at 9:00 am ET with additional waves beginning every few minutes. All registered participants will receive a limited edition Shine Tour Participant Kit, including: custom race t-shirt, gold finisher’s medal, tattoos, headband and powder packets. Fans who sign up by February 28 will receive a special VIP price of $29.50 if signing up as part of a team of four or more. Thousands of fans are expected to participate in this unique fun run and festival. Space is limited so participants of all ages are encouraged to sign up early. Registration and event information is available at AllStarGame.com/Run. Previous All-Star races have been held in St. Louis (2009), Anaheim (2010), Kansas City (2012), New York (2013) and Minneapolis (2014).

“The inaugural The Color Run MLB All-Star 5K presented by Nike was a great addition to the All-Star schedule of events attracting thousands of fans,” said Jacqueline Parkes, Chief Marketing Officer, Major League Baseball. “We are excited to again join with The Color Run to bring the great baseball fans in Reds Country a unique and colorful way to take part in the festivities surrounding the 2015 All-Star Game.”

“The Color Run MLB All-Star 5K is a tremendous opportunity for thousands of baseball fans from across Reds Country to be active participants in the 2015 All-Star Summer,” said Phil Castellini, Reds Chief Operating Officer.

“We had an amazing time last year and are thrilled to be partnering with Major League Baseball and Nike for the second year in a row,” said Travis Snyder, CEO of The Color Run. “This will be our fourth time coming to Cincinnati and through this partnership we will debut the Shine Tour with an all new course, new venue and fresh elements to excite our fellow Cincinnati baseball fans.”

The Color Run, also known as the “Happiest 5K on the Planet,” is a unique paint race that celebrates healthiness, happiness and individuality. Now the single largest event series in the United States, The Color Run has exploded since their debut event in 2012. The Color Run hosted more than 270 events in 30+ countries in 2014. More information on The Color Run and other events is available at http://www.TheColorRun.com.
For more MLB All-Star Week information, please visit AllStarGame.com, @AllStarGame.
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1 Comment

What does the money raised go to?

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