GUEST BLOG – #4, THE CLEANUP BLOGGER
Well hello there. I’m Lisa Braun, Marketing Manager for your Cincinnati Reds. Jamie likes to refer to me as the matriarch of Better Off Red, which doesn’t sound overly flattering to me, but I went ahead and had it added to my business cards anyway. I handle a few different things at the Reds…advertising, online, social media, consumer clubs, strategic partnerships, and media promotions. I’m also responsible for making sure Jamie doesn’t spend too much time “working” from the bar across the street on days his boss is on the road.
I get asked to do Jamie’s blog once a year, whenever he takes a vacation and does whatever it is Jamie does when he’s on vacation. I have no clue where he goes, what he does or who he’s with. However I’m pretty sure he takes the bobblehead with him. And the cats. And probably that wrestling mask.
So anyway, as you know Jamie’s blog has become quite the hit by covering anything and everything Reds. But my favorite part of Better Off Red is you…from the pictures you send, to the stories you share, to how you show up in huge numbers to get our guys to the All Star Game, to meeting so many of you in the BOR area at Redsfest. What makes Better Off Red unique isn’t Jamie (and if it was, I wouldn’t tell him), it’s how our fans have made themselves a part of it.
That’s why what Jamie does epitomizes what baseball is supposed to be all about. Better Off Red is about the people who read it. The Cincinnati Reds are about the people who support us.
The Reds are about the fanatical fans that stand out by the smokestacks in centerfield decked out in their favorite team wear…81 times a year.
The Reds are about the father and son who might be able to make it but once or twice a season.
The Reds are about the nun who for some reason sends us emails second-guessing the manager’s moves from the previous night.
They’re about the guy who paints his face. They’re about the longtime Reds fans who keeps score. They’re about the guy who gets the Reds logo tattoo. They’re about the guy who buys every piece of Reds gear, who owns multiple jerseys, who collects every single giveaway we have.
They’re about those folks who’ve attended five consecutive decades worth of Opening Days. They’re about the guy who comes when it’s cold in April, comes when it’s hot, or comes late in the year, when sometimes the games don’t really mean all that much.
And they’re about the guy who might not get to come nearly as often, but who still cares just as much.
They’re about the lady who sits on her porch every night, letting Marty and the Cowboy provide the soundtrack as the afternoon turns into evening.
They’re about the family who takes an annual pilgrimage to Chicago, or Pittsburgh, or wherever…all the while proudly clad it red.
They’re about the man who will forever compare every Reds team to their Big Red Machine brethren. And they’re about the kid who’s just joined the Reds Heads Kids Club.
They’re about the people who take it personally when the first baseman doesn’t make the All-Star team and make it their mission in life to get him there. They’re about the people who sit through rain delays, who fight off sleep to watch those late-night west coast games. They’re about the fans who blog, who tweet, who call radio shows, who show up for the caravan, who make the trek to Goodyear, who pack Redsfest, who support the Reds Community Fund, who visit the Reds Hall of Fame, and who care more about the success of their baseball team than most anything else.
They’re about the people who high-fived and hugged strangers last September 28th as the team celebrated a division title. They’re about the people who celebrated quietly by themselves.
The Cincinnati Reds are about you. They’re about how you support us, how you care for us, and how you give people like me a chance to work at a place I love.
I know we can’t say it often enough, so I thought I’d take my annual chance to blog and use it to say what we should say every single opportunity we get…